Rado Watches, an Overview
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| Rado Silver Star, circa 1980 |
How can a brand come into the strong bastion of luxury watches and
make a name for itself in a short time? Rado Watch Company is a tender foot in
the field of horology; it appeared only in 1917 as specialist in watch
movements. Rado brand was launched only in 1957. The worlds
first scratch proof watch appeared in 1962 called Diastar was a great hit.
When the watch hit the fashion circle people started buying them
like mad. The initial success of the brand was followed by number great models
like Rado Ceramica watches. In this the watch and the
bracelet so harmoniously blend that they look like a single unit. Rado Sintra Watches employ unique materials giving
the watch a highly futuristic tone. Rado
True emanates sheer
extravagance of wealth and luxury. Laced with opulent diamonds, employing
state-of-the-art ceramics and magnificent looking sapphire crystal glass, the
watch embodies the rare luxuries found in the palaces of great kings and queens
of bygone years. However, the luxurious tone avoids the antique element and
concentrates on modernity by limiting the watch function to the bear minimum. Rado Coupole Watches have an esoteric and mystique charm
with its balanced use of ceramics and stones while retaining the present day
elegance.
The ability to remain trendy without sacrificing quality makes a
brand appealing to the high end users. Rado though luxurious in its use of all
kinds of unique materials, is ideally suited to withstand the wear and tear of
an active life. It is heat resistant in a remarkable way. So, the contemporary
fashion conscious man chooses a Rado for its great looks and for its durability
in all seasons and living conditions. Rado today is a sought after watch brand
with its unique stamp of class that is visible from a distance and understood
by all onlookers. For this kind of elevations into a class of luxury and style
you indeed pay a great price. But it is worth.
Rado and Renata Litvinova's Idea of Time
A unique person needs a unique watch. Renata Litvinova is a unique
blend of subtle aspects of beauty and a gorgeous visual appeal. She has an
unrivalled status as a style icon. She also fits in with the line of great men
and women who have supported Rado in the past like Andy Warhol, Peter Max,
Enrico Baj and Max Bill.
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| Renata Litvinova |
The choice of attire and fashion accessories of a person is a
singular signature of a person. Litvinova is not merely a beautiful woman; she
has an amazing versatility and unconventionality. She is a charismatic cine
director, writer and performer. Her affair with Rado did not limit to posing
for photographs and traveling the world as the brand ambassador of a great
watch. She made a beautiful short film: Sweets to the Sweet. Rado’s
immortal fame has been now captured in all its glitter and glamour by
Litvinova. The flood of buyers in the Rado watch has
increased. The world today recognizes Rado as the ultimate fashion statement.
Time is concept and many people in the past have reflected on the
phenomenon called time. Litvinova in her short film presents her idea of time
as an enriching experience. She seems to be the perfect brand ambassador for
the Rado Jubilee collection. Rado watches are futuristic in design.
Rado has range of watches to choose from. There is a great many
fashionable women across the globe that buy Rado watches. Rado
Ceramica, Rado Ladies Masterpiece, the Rado Sintra series of watches,
Rado Automatic 100m and the Rado Sintra Chronograph are excellent buys. These
great watches are stylish and give an added refinement and elegance to the
wearer.
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