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| Ian Fleming |
One of the major passions in the life of the super spy is high-end luxury watches. Even before James Bond appeared on the big screen Ian Fleming had given Bond a watch. In the novel On Her Majesty’s Secret Service he uses his Rolex as a knuckle-duster and shatters his watch. Planning a replacement he thinks a Rolex? Probably. He admits that they are a bit heavy but they work and the phosphorous numerals allow him night vision for his crucial work. Fictional association of Rolex with Bond has boosted the sale of the brand.
The saga of James Bond started in a small way. When Bond grew his status from the hero of pulp fiction to that of celebrity we are actually able to see his watch. In Dr.No, Sean Connery is adorning himself with a Rolex Submariner. This watch could be Ref.No 6538 or 6508. Today, it is know as James Bond Submariner. Bond’s enemies also use watches in the films but they are not highlighted. The very purpose of brand placing in films is an advertisement gimmicks and the watches of Bond’s enemies are not likely to be wooed by watch lovers. Ever since Rolex watches were brand-placed in the movies the sales of these watches certainly have gone up.
Connery as James Bond in Dr. No (1962)
Earlier it was difficult to ascertain with certainty the watch used by an character in a film. Due to the possibility of keeping the video stills we are today in a position really to research on the watches of Bond. In The Man with the Golden Gun, Christopher Lee who plays Scaramanga is indeed wearing a Rolex Cellini King Midas. In the Dr.No a 1962 production Bond’s watch is a Rolex Submariner. The Bond film that came out in 1963, From Russia with Love again Bond uses a Rolex Submariner. In Gold Finger the Rolex Submariner comes to the lime light with Sean Connery’s lighter. It is evident that Bond seems to have great love for Rolex and this love for the watch is very much felt by the fans of Bond, now that he has become almost human in popular imagination. This popularity has boosted the demand for the Rolex watches the world over.
In Bonds inventory there are very many expensive gadgets. It is fairly well know that Bond loves a Rolex. Among the Rolex watches his special love is for the Submariner. In License to Kill produced in 1989 the Rolex Submariner theme is repeated. In Thunderball made in 1965 Rolex Submariner is Bond’s watch. In Casino Royale produced in 1967 Bonds watch is Rolex Oyster Perpetual GMT. Bond seems to be a person who is addicted to brands and models. This addiction is temporary as in the days to come Bond shifts his loyalty to other models. Whatever be the loyalties of Bond today. His first love for Rolex is an élan vital that makes people love a Rolex.
The saga of James Bond started in a small way. When Bond grew his status from the hero of pulp fiction to that of celebrity we are actually able to see his watch. In Dr.No, Sean Connery is adorning himself with a Rolex Submariner. This watch could be Ref.No 6538 or 6508. Today, it is know as James Bond Submariner. Bond’s enemies also use watches in the films but they are not highlighted. The very purpose of brand placing in films is an advertisement gimmicks and the watches of Bond’s enemies are not likely to be wooed by watch lovers. Ever since Rolex watches were brand-placed in the movies the sales of these watches certainly have gone up.
Connery as James Bond in Dr. No (1962)
Earlier it was difficult to ascertain with certainty the watch used by an character in a film. Due to the possibility of keeping the video stills we are today in a position really to research on the watches of Bond. In The Man with the Golden Gun, Christopher Lee who plays Scaramanga is indeed wearing a Rolex Cellini King Midas. In the Dr.No a 1962 production Bond’s watch is a Rolex Submariner. The Bond film that came out in 1963, From Russia with Love again Bond uses a Rolex Submariner. In Gold Finger the Rolex Submariner comes to the lime light with Sean Connery’s lighter. It is evident that Bond seems to have great love for Rolex and this love for the watch is very much felt by the fans of Bond, now that he has become almost human in popular imagination. This popularity has boosted the demand for the Rolex watches the world over.
In Bonds inventory there are very many expensive gadgets. It is fairly well know that Bond loves a Rolex. Among the Rolex watches his special love is for the Submariner. In License to Kill produced in 1989 the Rolex Submariner theme is repeated. In Thunderball made in 1965 Rolex Submariner is Bond’s watch. In Casino Royale produced in 1967 Bonds watch is Rolex Oyster Perpetual GMT. Bond seems to be a person who is addicted to brands and models. This addiction is temporary as in the days to come Bond shifts his loyalty to other models. Whatever be the loyalties of Bond today. His first love for Rolex is an élan vital that makes people love a Rolex.
