Thursday 18 April 2013

MB & F Watches


   MB &F Watches

There are many interesting watch names with which we are some what familiar. MB &F is certainly a weird name. In the unique brand name MB&F, MB stands for Maximilian Busser and F stands for friends. Somewhat odd name for a luxury watch. However, the oddness is due to our resistance to new concepts. It is wonderful to see that this concept has succeeded when we look at the results. Maximilian Busser is the founder of the company and the craftsmen working with him are friends. The ethos of the watch company is to acknowledge the input of each person who contributed to the project. The synergy produced by this coming together of watch enthusiasts produced amazing results which explains the popularity and demand of the brand which has been in the market only just a few years. 

Where does the brand get its core strength which made it one of the popular brands and much spoken in the world of luxury watches? MB&F Company draws its strength from the collective attempt to assemble watches with the collaboration of artists and professionals. The target is to product just one watch each year. In this enterprise individual is all important.  Managing a team of diverse talents, routing their passion in a particular direction produces a synergy whose visible evidence is the watch. MB&F is essentially an adventure of human beings to produce some thing incredibly unique every year.

Many companies work on different philosophies based on the ethos that they follow. MB&F looks at watch making as an adventure. The question posed before the company is: what is the pleasure of an adventure if we cannot share it with friends? Do the friends change with each project? They do. This ensures creativity at its peak by bringing to the forefront fresh ideas for each project. So, each project is manned by a team of hyper-creative talents. In this adventure each contributor is provided the recognition that is due to him.  No wonder that each year’s launch of the new watch is a big hit. Three Horological Machines have come already. They are called HM1, HM2 and HM3. They have been a craze in the world of luxury watches. 


MB & F Horological Machine No.2

MB & F entered the fascinating world of luxury watches with a weird name. However in a short time the world saw the intrinsic boldness of the designs. If you say that MB & F Horological Machine No.2 is the ultimate experiment in design, you are not indulging in hyperbole. It is a daring and fascinating watch that has no predecessor in history. It is a challenging design from the house of Maximilian Busser’s innovative design house. It is naturally avant-garde as can be expected from the company. The novelty of design is so blatantly off-beat that you do not even think of a traditional watch when you look at one.

When we thing of any design of any product after a few years the designers usually take a beaten track and we expect the same from future designs. However, the story of the brand is certainly different. Imagine a design in which on a squire rose gold plate two circular watches are fixed with the help of screws. The salient feature of the watch is its unusual design scheme. There are novelties in the architectonics of its construction that help create the impression that the watch actually floats on your skin. In fact it is a thick deign and the cleverness of the executions creates an illusion of thinness for the watch. The crown is hidden from the view and at first sight you viewer is confused as to decide whether the person is wearing a watch or something else. In fact there are many watches and watches. Does your watch create a furor is the question? Certainly, the watch is much talked about in all the fashion circles of the world. This has made MB & F Horological Machine No.2 a much talked about product.
There is conscious artistry in the exhibition of the brand name. The engraving on the watch is somewhat bold and less romantic. Horological on one of the circles and Machine No.2 on the other written somewhat prosaically in the background of rose gold. The logo M & F engraved in bold letters in the bottom in the middle. Surely, you cannot miss these writings. This is going to be a watch that will get noticed and talked about.

The use of certain products sometimes changes in the course of time. Today, a watch is not for measuring time. It is an embellishment and decorations to your personality. You cannot classify this watch under any head. It is certainly not a sports watch. It is not really the traditional fashion appendage made up of gold and diamonds and other precious stones. The watch eludes our classification. In fact this is a great novelty that you cannot fix the watch. 




No comments:

Post a Comment