Friday 19 April 2013

Omega Watches



 Omega Speedmaster Professional

Omega Speedmaster professional is beyond doubt the excellence that horology achieved in the space age. The watch was chosen both by the Russians and by the Americans in their spectacular space voyages. Today the watch is endearingly called the Moonwatch.  For the moon landing on the 20th July 1969, Buzz Aldrin used this watch. When the moon landing was being planned charting every detail and inventory of the flight, it came to the notice of NASA that they did not have a watch suited to weather the grueling conditions of the space mission. It would be an awesome task to develop their own watch in the laboratories. They solved the problem in a practical way by choosing the Omega Speedmaster Professional. When you wear  Omega Speedmaster Professional you are wearing in fact the Moonwatch.
Omega Speedmaster did brilliantly on the moon. If it had not NASA would have culled this watch and replaced it with another watch. The space missions that continued subsequently also used the Omega showing that the watch shared the expectations of the NASA scientists. They chose a hand wound model rather than an automatic due to the fear that the automatic may not work properly in the zero gravity conditions of the space journey. The moon landing of the watch bestowed on the model a fair degree fame and has become a relic of rare value in popular psyche. The spurt in the popularity of the Omega Speedmaster is due to this association also.
The Omega Speedmaster Professional watch is also accepted due to the media exposure that the Omega watches received in the recent James Bond movies. Omega is the new love of Bond and the Omega Company has successfully used the strategy of band placing in the recent movies. Its impact has been tremendous among the public. The popularity enjoyed by the Omega watches is like a contagion.


Omega Watches in Films

The use of everyday objects in films lends a sense of reality to the films. There is a relation between the character in a film and the things that he or she uses. Watches are today such common items that their presence in the most popular medium of modern entertainment, films is in keeping with reality. However, what watch each person wears is in keeping with the delineation of character in a film. Depending on the standing and professional role in a film there should be an appropriate watch. In the fascinating world of celluloid, watches have been used as the appendage of characters. This subject has come under microscope and it is an absorbing study to those who take the watches very seriously. Omega watches have been used in many films
What watches are used by characters in a film is a field of interesting study. Many Omega watches have found their way in films. However, Omega Speedmaster has the highest preference in the films. Omega Seamaster also finds its way in some films. In King Rat a 1965 production in the background of the Second World War you spot an Omega. The story unravels in a Singapore detention camp where George Segal trades an Omega. In North Sea Hijack produced in 1975 there are a couple of great watches. The film is shot in the background of terrorism. In the film Anthony Perkins wears an Omega Speedmaster. The use of these watches in the film has contributed greatly to the glory of Omega watches.

Some times a watch becomes an important inventory in the unfolding of the story. In Ransom a.k.a.Maniac a 1977 production in which all the hi-jackers wear what can be identified as Omega Speedmaster Mk.II. The watch becomes an important item of the movie. In the 1983 production of the film called Right Stuff Omega Speedmaster again is in the lime light. The film based on the space mission Apollo 13 Omega Speedmaster professional is prominently shown. In a similar theme called Event Horizon (1977) you find an Omega Speedmaster floating inside a space craft. Identification of the brand and the acknowledgement of credits at the end of the film really boosts the popularity of the brand as the films are watched by fans the world over. The result of the boosted popularity is also felt in the sales of replica Omega watches.

There are in fact many films where Omega finds its way and watch lovers have noted this with lot of interest. In the production TheEdge made in 1977 there is great shot of Omega Seamaster Chronograph Chronometer seen towards the close of the movie. In the movies made in 1977 called Seven Years in Tibet you can spot A Gold Omega Chronograph. Perhaps the most sensational of appearances of Omega in recent times is in Casino Royale. Generally, James Bond is closely associated with a Rolex. You get the impression that Omega is the new fancy of Bond. The brand placing of Omega watches have contributed greatly for the building of the image of Omega. 

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