Longines Watches

Longines and Charles Lindbergh’s Transatlantic Flight

It is a rare privilege that certain brands are able to be part and part parcel of epoch making events in history. A watch is great for the people that used them and the events that it witnessed. In 1927 Charles Lindberg made his first solo nonstop crossing of the North Atlantic. The flight time was measured as 33 hours and 30 minutes. The watch that witnessed this magnificent moment of human achievement was a Longines.

Longines can now trace around 185 years of checkered history. The brand was founded by Ernest Francillon and Saint-lmier in Switzerland. Their beginning was in 1830s. The brand owns today the oldest registered logo, a winged hour glass. In 1880 this logo was registered at the Swiss Federal Office of Intellectual Property. The logo today is the most celebrated symbols of quality standards in the horological circles. Longines is known for its watches specially designed for the pilots. One of the directors of Longines was a friend of Lindberg and many of the features of the watch were introduced at the direction of the great aviator.

Longines has an aviation flavor about it. The aviation tradition of the company started in the early part of the 20^th century is continued by the company. When women came to the forefront of aviation in the middle of the 20^th century Longines was ready to help. Amelia Earhart, the first woman to fly solo across Atlantic wore this watch.

Longines made its mark not only in the arena of aviation; it made many forays into various other interesting aspects adventure sports. When the modern day Olympics was held in 1892 it was Longines that provided equipments for measuring time. In 1899, the watch made its journey to the North Pole with Louis Amedeo de Savoy. It has kept time in Olympics fourteen times. Though sport is a niche area for the company, it has produced some marvelous designs to suit the style of the modern times. In 1960 it made the thinnest electromagnetic watch which was only 0.98 mm in thickness. The grand events that the watch eye witnessed and the great people that used the watch have made the Longines brand an iconic possession. 

Celebrities Associated with Longines

In the enchanting world of luxury watches celebrities do have a role in selling watches. Hazel eyed Aiswara Rai former Miss World and Bollywood actress is one of the most well known celebrities in India and across the globe. She has been described as Venus on earth. Her getting yoked with Abhisheik Bachen and her consequent entry into the Bachen family has given her personality an added status. Longines has chosen her as their brand ambassador and the launching of the Longines watches in many centers has given the brand greater popularity.

How do the great companies build their brands? Brand building is no easy job. In the glamorous world of luxury watches the persons who use them are very important in the building of the brand image. Look at the galore of celebrated users of the Longines brand. Indeed, its early association with Charles Lindberg, the epoch making Trans-Atlantic solo flying has made him iconic in the history of flying and the Longines’ association with the flight has given it an additional value. The first woman aviator, Amelia Earhart, to fly solo the Atlantic also used Longines.

Longines has used a galore of great persons for building the brand which has earned the brand a great name. On the launch of the Longines PrimaLuna collection Aiswara Rai said that as the brand ambassador she was happy to be in the great company. Who else are in the great company? Celebrated stars like Audrey Hepburn, Humphrey Bogart and Chinese actress Carina Lau. The intrinsic perfection of the watches coupled with the brand equity Longines today is a much desired watch in the fashion circles of the world.

How did Longines emerge as a great brand which the world loves? The galore of celebrated users, some of them using Longines watches for the purely functional purpose of knowing time in their great adventures and others only to add glitter and neon light aura to their personae, have made the brand  a most recognized symbols of class. This has increased the market equity of Longines to great heights. 

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