Panerai Watches

Panerai watches, an Overview

Panerai watches were established in the fabled city of Florence in 1860. It was a family affair headed by Giovanni Panerai. The company started making precision equipments for the Italian Navy. They started making watches required for the use of sea faring men. The company had lots of orders for making watches, torches and other precision equipments for the navy. This experience and fame made Panerai a wonderful brand famous for quality. 

The Panerai were strong on the niche area of naval needs for a long time. The company has won many patents for their original creations. In 1993, the company decided to make its skills available to the larger public. Due to the great name that Panerai has earned for itself, when the watches were made for the general public, there was a steady market for the watches the world over.

A Vintage Panerai Military Watch

The Panerai Company relies on the reputation as the supplier of instruments of the expert needs of the Italian marines. In the heyday of World War II, the company used in their watches radium and tritium. These were rare pieces which were improved upon as the years went by. One of the techniques which the company used to capture the world market is to go for the limited edition watches. One of the Panerai watches The Platinum Luminor uses the original Rolex movement. Though the watches are made for the general public there is no compromise in the technical perfection that these watches have always maintained. That is why in popular concept Panerai is such an enviable watch.

One of the great Panerai watches is Radiomir 8 Days. This is a superb watch and is encased in steel or rose gold. It is hand-wound and has 8 days power reserve. The beauty of this watch is that the power reserve can observed through the sapphire back crystal. It is an amazing watch. Granturismo, Luminor, Luminor Marina etc are also equally fascinating watches. 

Panerai Watches in Films

Sylvester Stallone With Panerai

The impact of films on the people has been very powerful ever since Hollywood supplied films to the whole world. Advertisers used this opportunity to market their products. Hence, brand placing of products in films is not a new phenomenon. The life of a film is longer than that of any other medium and its reach is universal. Panerai has captured the ethos and the strength of the visual medium in impacting the world and have been appearing in a couple of movies recently.

Though many brands have already tried the trick of brand placing, Panerai was a late started in this. Panerai made its movie debut in the Eraser. Arnold Schwarzenegger wore a Panerai, Luminor Marina. Sylvester Stallone, the Rambo fame, in Daylight followed this tradition. In the 2002 production, Bridget Jones’s Diary, Huge Grant had a Panerai on his wrist. The watch appeared in The Transporter. In Two Week’s Notice, Grant had a Panerai around his wrist. The Transporter2 again placed Panerai Lumiror Chrono Daylight on Jason Statham’s wrist. Panerai is indeed a great presence in the celluloid.

The brand has appealed to men of taste always. Panerai’s celluloid presence can be scoffed at as clever advertisement gimmick. But how is it that we find a Panerai around the wrist of such celebrities like Bill Clinton, Dan Ahdoot (the comedian) John Mayer (the American Musician), Brad Pitt, Len Berman (the sports anchor)…The list is endless. A watch is around the wrists of celebrities due to its intrinsic qualities.

It is good to take a sneak peak into the history of the brand. Panerai Watch Company was founded in 1860. Founded by the Florentine watchmaker Giovanni Panerai (1825-1897), the watches became a byword for the quality of precision. The company later became the official provider of watches to the Italian Navy. The Radiomir and Luminor series are legendary. The company brings out great models every year. In 2005 it launched the Luminor Sealand Jules Verne Special Edition in memory of 20000 Leagues Under the Sea. Only 100 watches were produced. The fans of Panerai watches are known as Paneristi. Panerai watches are graceful and surrounded in rich tradition and lore.