Parmigiani Watches

 The life time passion of a person can produce something that the world cannon easily forget.  This is true in the life of Michel Parmigiani who is acclaimed as one of the doyens of the art and science of watch making. He was born in Couvet Switzerland in 1950 and from early days he was captivated by the fascinating world of horology. After a short stint as a restorer of great watches in museums and with collectors he launched his company in 1987 and in a short time Parmigiani watches came to be perceived as the ultimate achievement in style and perfection. The company’s two activities are epitomized in the phrase used by Parmigiani Fleurier: restoring collectors’ timepieces. Handcrafting new ones.

There was a time when the sovereignty of the Swiss in the realm of watch making was threatened. The quartz technology employed by the Japanese watch makers gave a heavy jolt to the Swiss dominance in Horology many Swiss companies yielded to the temptation of going for the quartz. Parmigiani resisted this easy choice and stuck to the traditional handcrafting of watches. In his restoration efforts where he was a genius he had seen the quintessence of the ultimate technical expertise of the master horologists of the past and as Parmigaini put it: made me humble in the face of these exceptional creations. Are we not humbled by the Pyramids, Taj Mahal, Pieta and the Great Wall?

The founder of the brand approached time in a different way. Approaching time as art, Parmigiani has line of watches for men and women. All watches are hand crafted. Only precious metals and precious or semi-precious stones are used in their production. The company produces only a few thousand watches only. The lines include Toric, Kalpa and the single watch Bugatti 370 named after the illustrious car. Bugatti 370 priced at $200,000 is in the limited edition. The company has a restoration unit and has restored many a dead clocks and watches of monumental fame. Though, a novice in the fascinating world of time keeping, Parmigiani brand has already scaled new heights in the industry. The models are highly sought after.