TAG Heuer Watches

 Tag Heuer Monaco Watches

Tag Heuer Monaco Watches are indeed the choice of the legendary people who lead a passionate life. It is the ultimate sports watch closely associated with F1 racing and Golf. The birth of the series of Tag Heuer Monaco was in 1969. Tag Heuer parted with the beaten track of making round watches and launched for the first time watch in a square case. The beauty of it is that it was completely water resistant inspite of the square shape of the watch. Monaco is also the first automatic chronograph. It derives its power from the Chronomatic Caliber 11 machine.  A year after the launch of this great watch it was immortalized by Steve McQueen when he chose to wear this watch around his wrist in the celebrated film Le Mans. It was a decisive hour for Monaco.

The image of the watch as a fine piece of luxury wear is due to the excellence of design it has achieved. Monaco represents the spirit of Tag in a big way. The 60 second counter is positioned at the 3 O’clock and the thirty minute counter at 9 O’clock position. The hands of the watches are red orange and white. The alligator strap adds an additional lure to the watch. It is the style that has attracted the sports enthusiasts for years

Tag Heuer Monaco is in fact a series. The features of the Monaco automatic are as impressive as that of the Monaco Chronograph. The dial has hand application. The Monaco name is painted in white lacquer. The hour, minute and second hands are polished and plated with nickel. The red second is used for black dial and the red second hand is for blue dial. The glass of the watch is made of sapphire crystal. The watch is water resistant at 50 meters. This model also is supplied with an alligator strap that adds to the elegance of the model. Monaco Sixty Nine and Monaco LS are other models in this great series. The entire Tag Heuer series of watches are today much loved by people who are fashion conscious and would like to wear some thing very trendy in keeping with their passion for fun and frolic.

Tag Heuer Mercedes Benz 

Tag Heuer Mercedes Benz watch is the fusion of the best in automobile world and the watch world. It was an awesome task and there is great happiness that there is a successful product that the world loves. In the world of horology Tag Heuer is an enviable name. In the world of automobile the world over Benz is the last word. The synergy of the meeting of these two giants has produced the welcome result. The story is also relevant as an example of the success of cross marketing.

 Right from the early days of car making people have understood that there is a close connection between watches and automobiles. High-end watches and cars are products of luxury and the world considers them as status symbols.

The relationship of Tag Heuer with all sport especially with motor sports is a century old. The expertise of Tag Heuer in producing great watches have been recognized by great motor sports personalities of the world. Both Tag Heuer and Mercedes may be called the doyens in their niche. The union between them would be a welcome thing in the world of luxury. The result is Tag Heuer SLR for Mercedes Benz. The watch is the celebration of the association of Tag Heuer with Mercedes which started in 1985. Both the watch and car have shared values. Both have stunning exterior with machines that perform amazingly in all conditions. Both are loved by the fashion conscious and the rich.

At the very sight of the watch you can see on the dial two of the most recognized symbols of class the Tag Heuer shield and the star of Mercedes Benz. The watches design visually echoes the dashboard of a traditional car. On close examination every feature of the watch somehow brings home the images of the Mercedes and Tag Heuer. It is an amazingly successful fusion that the watch lover and the car lover in you pine for it. 

Tag Heuer Link Watches

If you are a lover of uniqueness and if you care for the functional aspect of a watch there is no better bet than a Tag Heuer Link watch. The brand is the élan vital behind many sporting events and is committed to the measuring of time accurately to meet the modern time precision needs of the sports field. Its involvement with Olympics from 1920 and its present commitment to sports, speak volumes about its symbiotic existence in the world of sports.

 Tag Heuer Link is designed to weather the hard knocks and rubs of a workaday world. Apart from showing time the watch should be functional right from the time of wearing it till you remove it from your hands. In this the most important thing is the design of the bracelet. No outward appearance of any connectors or pins, the bracelet is flush with the watch. The bracelet has one point to clasp and unclasp it on your hands; a true masterpiece of bracelet design.

The Tag Heuer link watch has an impressive face with Arabic numerals. The easy time sense at one glance is achieved by the use of 12 time indicators. The hands of this watch are designed for instant visibility in all light conditions. The hands look like Scottish Claymore swords. The watch is fitted with a rotating bezel. The numbers are cleverly etched into the bezel. The watch tells time effortlessly and dependably.

The Tag Heuer Link has a 42 mm case neither too large nor too small. The bracelet’s with is in healthy proportion to that of the watch, 22 mm. The watch looks good on any wrist and works perfectly. The orientation of the Tag Heuer has a strong tilt towards functionality with a little neglect of the ornamental value as a show piece. But tradition and lore combined has made it one of the most desirable watches of today.

Celluloid and Sports Icons Selling TAG Heuer

TAG Heuer has a success mantra which keeps the watch always on the vanguard. Global recession has forced many celebrated watch manufacturers to go into hibernation and maintain a low profile. However, TAG Heuer seems to act on another principle when the going gets tough, the tough should get going. The company concluded a contract with one of the most sought after stars of the film industry, Leonardo DiCaprio. The images of DiCaprio as the hero of Titanic a story woven around the ill fated vessel are familiar the world over. TAG Heuer, now a member of the French luxury giant LVMH,  employs the most popular star of the day to steer clear of the tough times of global recession.

What did the celluloid icon do to promote the brand? DiCaprio’s portfolio was to advertise the TAG Heuer Carrera wrist watch. TAG Heuer Monaco wrist watch which had enjoyed forty years of unabated reputation is still represented by the legendary Steve McQueen. The company said goodbye to Uma Thurman, the elegant and glamorous Hollywood actress and to Brad Pitt, the American mega-star.

The use of celebrities to sell watches is a normal strategy among the brands and TAG also did the same. A bird’s eye view of the TAG (Technique d’Avant-Garde) group will tell us that they had high stakes in the Formula 1 McLaren. They bought major shares of the Heuer Company in 1985. Both TAG and Heuer were associated with motor racing. When the TAG-Heuer became part of LVMH the company wanted to move into fresh pastures. Among the Americans and the Japanese Formula 1 was not a crazy sport. So along with icons in the sports arena the company decided to employ neon-light celebrities of runaway fame. So the galaxy of TAG Heuer stars include golf superstar Tiger Wood, Maria Sharapova the tennis legend, Ines Sastre the ace model, Brad Pitt and Uma Thurman.

TAG is a great brand and there are a host of celebrities to sell the watches for them. TAG Heuer’s impressive galaxy of brand ambassadors and the global network of marketing outlets is one of the factors escalating the cost of this great brand. TAG Heuer’s reputation is likely to skyrocket with the efforts of such an array of topnotch celebrity names trying to sell the watch. This means more and more people will now go for a TAG Heuer.