There is a close relation between the cars and watches. A
study of the internal dynamics of a car and watch shows how wheels are the
cardinal components of both. While the car is, by and large, phenomenally big
and we are inside it, a watch is a wee thing, a priced trinket that we wrap
around our wrist. Somehow watches and cars are wedded to one another.
There is no doubt that Ferrari is the ultimate name in the fascinating
racing world. Interestingly, it had successful dates with two watches and both
became celebrated sagas in the annals of both car racing and watch making.
Ferrari first wooed Girrard-Perregaux
later Officine Panerai which made
the car Grandee monumental in both the worlds.
The idea of making watches for cars was first thought of by Giard-Perregaux.
They were the earliest watch maker to collaborate with Ferrari by making
watches for cars. For this reason the Ferrari
Horse appeared on the watches. In 1993 the Italian ace driver Lugi Macaluso
signed a partnership with Ferrari which was celebrated in a series of sports
watches. The series called F1 World
Champion visually echoed the F1 Ferrari Race car. This partnership
continued till 2004. The watches of this Ferrari-Girard-Perregaux are today
museum pieces.
Later Ferrari collaborated with another company in making
watches and the result was Panerai and Ferrari.
The celebration of this association resulted in the watches named Ferrari Granturismo and Ferrari Scuderia. These collections have lured racing fans and
watch enthusiasts all over the world. Formula 1 is an event of wealth, glamour
and luxury and usually the fans are from a wealthy niche. No wonder luxury
watches have joined hand in the world of glitter and glamour.
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