From 1884, the year of its inception, Bvlgari has been the
byword for Italian luxury. The force behind the brand is the worship of the
timeless in Greek and Roman art. The founder Sotirio Bvlagri was Greek in
origin but he embraced the Roman culture. In its glorious history spreading
over a century and a quarter the word
became synonymous with luxurious elegance for jewelry and watches in all the continent where glamorous men and women were making fashion
statements for the masses to ape.
The house of Bvlgari, a house with a tilt towards the
stylish aspect of life, started watch production in the early years of
twentieth century. However, the watch brand acquired popularity only in the latter
part of the same century. The designers wanted to create a unique signature for
the watch, in addition to the classic qualities usually found on the great luxury
watches. This was achieved by the clever manipulation of the Bulgari logo on
the watches. The logo prominently and artistically displayed on the watch gave
it a unique and unmistaken identity. The trick clicked and a Bulgari man and
woman do stand out in the crowed as the proud owners of the ultimate luxury in
horology.
There are many models for the brand. The greatly applauded
lady’s model Bvlgari Parentsi that
coils artistically on the woman’s wrist supported by the golden bracelet
creates the visual effect of the celebrated Bulgari double ring. The models Ovale, Trika and Lucena, like their
sweet Italian names, are chic on the wrists of a woman giving her elegance unparalleled
by the wear of any other ornament. A well draped woman’s attire is complete
when she is adorned in a Bulgari watch, adding an enviable aura to her
demeanor. The Diagono collection is
a detour from the watches that pamper the genteel in woman and man; they are
for the active athletes and men and women who live in the workday world of wear
and tear. Even they are cosseted by lavish larding of gold, steel, caoutchouc
and leather.
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