Breitling for Bentley
There is
a close association between motor cars and watches. Though Breitling was
concentrating on precision watches for the pilots they have not neglected this
unique relation of cars with watches. Bentley is certainly grand old sire
of the automobile world. It was in the fitness of things that Breitling and
Bentley come together to make a watch. The synergy produced has been
remarkable. Breitling watches for Bentley today is the ultimate temptation of
the lover of high end luxury watches.
What is
unique about Breitling for
Bentley? Traditionally
Breitling is associated with aviation watches. However, this is a deviation
from tradition and venturing into the world of cars. The bezel of the watches
brings in the visual echoes of Bentley dashboard. The watch is fitted with
tachometer that shows the average speed, distance covered and the highest speed
reached. One of the models bears the name Breitling Bentley 6.75. It is named
after the sprawling Bentley limo called Arnage. There is model Bentley Motors T
which is a sport watch. It depicts the legendary Bentleys R type Continental,
the Continental GT and the Speed 6 in carefully done engravings. Breitling for
Bentley is the fusion of performance and fashion. The legendary quality of the
names of Breitling and Bentley is captured in the watches and the user of the
watch also exudes the great tradition.
Breitling and the Aviation Industry
One of the main focuses of Breitling is the needs of the airplane pilots as evident from their slogan, instruments for professionals. The company always hailed new ideas and earned a name for themselves as specialists in watch making for the aviation industry. They were authorized providers of horological instruments for the various purposes of flying to the Royal Air Force and the American Air Force. The legendry models Chronomat and Navitimer were produced with an aviation flavor.
One of
the glorious movements in the history of Breitling is the flight of astronaut
Scott Carpenter into the space in 1962 wearing Cosmonaute Chronograph.
Aviation oriented watches like Aerospace and Emergency witness the abiding interest of the
company in flying. The model Emergency is a multifunctional chronograph with
in-built micro-transmitter which can broadcast in aircraft emergency frequency
if needed.
The brand
built their models with the aviation industry in mind. This functional aspect
of flying calls for accuracy and efficiency in the most trying situations. The
rugged
perfection
of the watches fit for the magnificent men in their flying machines has made
the Breitling a highly romanticized watch. The fame of the watches has now
spread to people who have nothing to do with flying. Today Breitling is a
lifestyle statement of the active and outdoor life. It is the watch for the
truly young in spirit. The watches have been used by aviators who perform
dangerous stunts in the air like Xavier de Lapparent and Partick Paris. The use
of these watches during the time of their air-shows has made their acrobatics a
kind of flying Breitling
watch-testing laboratories. A
watch of such legendary lore and fable around it is definitely a great buy.
Breitling watches in Films
The catchphrase, instruments for professionals sums up the ethos of the great Breitling watches. . The brand placing of watches in the big screen is an interesting study today and it is good to have a peep into the laudable presence of the Breitling watches in the fascinating world of celluloid. The glory of the Breitling watches has been enhanced by the great neon light celebrities of the past and present and many a great fans of Breitling today.
From the
very infancy of motion picture production Breitling watches appeared on the
films. However, we have an authentic documentation of that in the enthralling
James Bond film, Thunderball produced in 1965. It is the one and
the only time the super spy bond uses a Breitling. In the film Major Boothroyd,
more commonly known as Q, travels to Nassau to supply Bond with
gadgets. The watch was a Breitling
Top Time. The watch serves also as a Geiger counter (an instrument for
measuring radiation levels) to measure the radiation level. The watch was given
considerable screen time in the movie. In the same film the Bond girl Domino’s
brother wears on his wrist a Breitling
Navitimer.
After the
first use of Breitling by Bond we see them also in other films like Fathom produced in 1967. In the film Raquel
Welch, a skydiving spy wears, a Breitling
Co Pilot. Similarly in the film Shattered made in 1991 Tom Berenger wears a Bretling Chronomat. You can see Breitling Sirius around the wrist of Kurt Russel in the
film made in 1994 called Stargate.
The use of watches in films are seen by the masses the world over and this has
an impact in the sale of Breitling watches.
In Die Hard 3 With a Vengeance released in 1995 you can see a Breitling Chronomat around the wrist of Bruce Wills. The
all time favorite John Trevolta has a wonderful Breitling Aerospace in the Broken
Arrow Produced
in 1996. When we come to our own recent times you have Leonard Di Caprio
elegantly appearing with Breitling
Chrono Avernger in the Blood Diamond. This film was
made in 2006 and the brand placing of the Breitling indeed enhanced the brand
equity of the great watch.
Breitling
Emergency and Emergency Mission
In the
perilous adventures of Caroline Hamilton Breitling Emergency was her life line.
Record breaking polar explorer, she was the part of the first all-women team to
explore both North and South poles. Hauling sledges of enormous weight she
covered many miles of the North and South poles in 2000. In her Everest
expedition when she fell into a crevasse the most reliable companion she had
was the Breitling emergency watch equipped with a transmitter that can send a
distress signal on the emergency 121.5 MHz frequency. The watch has already
saved the lives of some 23 people in distressing situations.
A $6000 price tag is perhaps something
that is possible for many. However, owning it is not a child’s play. The
prospective buyers of the Breitling Emergency watches have to go through
training sessions and then execute a legally binding document agreeing to the
terms and conditions of use. The product targets the niche area of airplane
pilots and adventure travelers. The watch has a unique micro transmitter that
sends signals to the international aviation frequency. This gives an additional
opportunity to survive, faced with a hazardous situation. The special nature of
the watch forces the company to sell them only to specialized customers who
will not make the special feature of the watch an opportunity for reckless and
childish escapade. Of, course it is not the most expensive Breitling product.
But due to this unique feature the watch has invited the attention of many
people.
There are
two versions of these to choose from. The version named Emergency is aimed at the professional
pilots and the model called Emergency
Mission is targeted towards
the civilians who are private pilots and others in the adventure sports. The
watch is not a fanciful gimmick. It has already saved many lives and has
accompanied travelers into the poles and in the trackless ranges of the Himalayas .
The novel
attribute of the watch has been the topic of never-ending talk among the watch
lovers. The brand equity of the Breitling has increased, as often the
connoisseurs are interested in watches that invite endless stories. The legend
and lore has boosted the sales of the brand.
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